Borna Sazegan Brand Identity by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
BronseGrapiko· 2025
Borna Sazegan Brand Identity
Client: Doraj Design House
A' Design Award nga Bronse Winner in Grapiko Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Brand Identity
Ang Borna Sazegan usa ka brand identity nga gimugna alang sa usa ka kompanya nga nagtukod og dagkong mga estruktura. Ang identity gibase sa mga linya, nga giinspirar sa nagsangkaay nga mga linya sa mga metal nga estruktura nga gigamit sa construction. Kining mga linyaha nagporma og mga hulagway sa hayop diin makita ang mga detalye sa estruktura sa usa ka building. Ang matag hayop nagdala og kahulogan: ang rhinoceros nagrepresentar sa kusog ug pagbatas, ang kabayo alang sa kadali, ang usa alang sa katahom, ug ang leon nagpangulo sa grupo. Ang init ug bugnaw nga mga kolor sa palette nagpahayag og kusog uban ang kalinaw. Ang mga illustration mahimong gamiton isip mga detalye o sa kompleto nga porma.
The Recognition
About the A' Design Award nga Bronse
Borna Sazegan Brand Identity usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Borna Sazegan Brand Identity mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Borna Sazegan Brand Identity nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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