Judinstrom Beer Panguna nga Gamit: Pakete sa Beer by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.
PuthawPakete· 2024
Judinstrom Beer Panguna nga Gamit: Pakete sa Beer
Client: SOTB and D
A' Design Award nga Puthaw Winner in Pakete Category
Verified Award Winner
Verify Award Status for #160960The Design
About Judinstrom Beer Panguna nga Gamit: Pakete sa Beer
Teksto sa Libro: Ang Judinstrom Beer usa ka disenyo sa pakete nga gimugna alang sa usa ka craft brewery sa Montreal, Canada. Ang pakete naggamit sa standard nga 473 ml aluminium can, uban ang label nga sukod 5 by 8 pulgada nga giimprinta pinaagi sa flexography. Ang mga Scandinavian nga motif gipresentar sa modernong paghubad pinaagi sa flat graphic nga mga ilustrasyon ug usa ka typeface nga adunay tul-id nga linya ug mga anggulo. Ang color palette naghiusa sa lawom nga asul, mga shade sa abo, ug puti. Ang minimalist nga layout nagpabilin nga mabasa ang ngalan sa brand, matang sa beer, ug sulod nga alkohol, samtang ang gipaambit nga bisywal nga kinauyokan nagtugot nga madugang pa ang laing mga estilo sa beer ngadto sa lineup.
The Recognition
About the A' Design Award nga Puthaw
Judinstrom Beer Panguna nga Gamit: Pakete sa Beer usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Judinstrom Beer Panguna nga Gamit: Pakete sa Beer mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Judinstrom Beer Panguna nga Gamit: Pakete sa Beer gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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