Boluo Dan Disenyo sa Logo ug Brand by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PilakGrapiko· 2024

Boluo Dan Disenyo sa Logo ug Brand

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award nga Pilak Winner in Grapiko Category

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Verified Award Winner

Verify Award Status for #161340

View at A' Design Award Press Release Award Badge

Colors

The Design

About Boluo Dan Disenyo sa Logo ug Brand

Ang Boluo Dan usa ka milenyo nga pista sa templo, giila isip usa sa nasudnong dili-mahikap nga mga kabilin sa kultura. Ang logo naglakip sa tradisyonal nga simbolikong mga elemento sama sa panguna nga arkitektura sa South Sea Temple ug ang Intsik nga karakter nga Nan, kauban ang lokal nga talagsaong mga totem, nga nagpalapad sa artistikong aplikasyon sa brand. Naglakip kini sa pilosopikong konsepto sa Sidlakan nga ang Langit lingin ug ang Yuta kwadrado, nga naglangkob sa tradisyonal nga kaanyag ug kontemporaryong diwa, nga epektibo nga nagpasiugda sa pagsangyaw ug pag-uswag sa kultura sa katawhan.

The Recognition

About the A' Design Award nga Pilak

Boluo Dan Disenyo sa Logo ug Brand usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Boluo Dan Disenyo sa Logo ug Brand mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Boluo Dan Disenyo sa Logo ug Brand usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design
Production Technology: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Research: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiration: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Project Duration: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Operation Flow: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu