Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2025

Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko

Ang Langjiu Estate San Pin Festival usa ka disenyo sa panaput alang sa baijiu, usa ka Intsik nga distilled nga ilimnon. Ang set adunay duha ka konseptwal nga produkto, nga gibase sa mga tema sa adlaw sa estate ug sa gabii sa estate. Ang gawas nga kahon molihok usab isip usa ka three-dimensional nga suga nga kinulit sa papel, ug ang mga ilustrasyon sa talan-awon sa estate naglibot sa suga. Kung dagkotan, ang suga magpahinumdom sa night light show nga gipahigayon sa estate. Ang panaput nagpakita og gamay nga panoramikong talan-awon sa estate, ug naghatag kini og usa ka handumanan nga butang imbes nga magtutok lamang sa ilimnon.

The Recognition

About the A' Design Award nga Pilak

Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Langjiu Estate San Pin Festival Panaput sa Ilimnong Alkoholiko usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei