Avand Pagputos sa Pastry by Masoud Najafi Amirkiasar

Avand Pagputos sa Pastry by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2025

Avand Pagputos sa Pastry

by Masoud Najafi Amirkiasar

Client: Avand Pastry

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Avand Pagputos sa Pastry

Ang Avand usa ka serye sa pagputos nga gimugna alang sa usa ka boutique nga brand sa pastry. Ang han-ay naglakip ug tulo ka kahon sa cake, usa ka kahon sa cookie, ug usa ka baso nga papel. Ang pagpintal gamit ang brush pinaagi sa kamot gikombinar sa digital art aron makabuhat og gawasnon nga mga porma nga daw usa ka buhat sa arte. Ang lalum nga berde ug bulawan gigamit isip pangunang mga kolor sa brand. Ang mga pintal nga nawong nagpakita sa kinaiya nga hinimo-sa-kamot sa pastry ug sa pag-atiman nga gihatag panahon sa produksyon. Usa ka dinamikong pamaagi sa identidad ang gigamit, mao nga ang mga putos nagdala og lain-laing artistikong impresyon imbes usa lamang ka pirmi nga sumbanan.

The Recognition

About the A' Design Award nga Puthaw

Avand Pagputos sa Pastry usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Avand Pagputos sa Pastry mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Avand Pagputos sa Pastry gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade