Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol by Jie Zhang

Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol by Jie Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2025

Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol

by Jie Zhang

Client: Jie Zhang

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol

Kasulatan sa Libro: Ang Source of Subtle Waves usa ka disenyo sa pakete alang sa Chinese Baijiu nga ilimnon nga alkohol. Ang botelya nga may hulma sa tulo sa tubig nagsimbolo sa pagkausab sa lugas ug tubig ngadto sa Baijiu sa pagpaingon sa panahon, ug naghisgot sa taas nga proseso sa pag-brew. Ang botelya hinimo sa seramika nga sinunog sa Jingdezhen ug gikombinar sa metal nga hinal-upan og bulawan, nga naghimo og kalainan tali sa kalig-on ug kalumo. Ang taas nga temperatura nga relief decals naghatag sa nawong niini og tulo-ka-dimensyon nga tekstura. Ang tabon giinspirar sa karaan nga mga purongpurong sa mga eskolar. Ang mas lapad nga tunga-tunga nga bahin ug mas hagip-ot nga mga tumoy naghimo sa botelya nga sayon kuptan ug ibubo.

The Recognition

About the A' Design Award nga Bronse

Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Source of Subtle Waves Panguna nga Gamit: Pakete sa Ilimnon nga Alkohol nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensions & Packaging: product dimensions, 110 mm x 110 mm x 250 mm
Tags: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Production Technology: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Design Challenge: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Research: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiration: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Project Duration: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Operation Flow: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Team Members: Zhang Jie