Wen Shan Hai Disenyo sa Interior sa Experience Center by Xiang Wang

Wen Shan Hai Disenyo sa Interior sa Experience Center by Xiang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Platinum in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.

PlatinumInteryor· 2025

Wen Shan Hai Disenyo sa Interior sa Experience Center

by Xiang Wang

Client: Tang Design

A' Design Award nga Platinum Winner in Interyor Category

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Verified Award Winner
Verify Award Status for #164834

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Shan Hai Disenyo sa Interior sa Experience Center

Ang Wen Shan Hai usa ka brand experience center alang sa Moutai nga ilimnon, nga nahimutang sa Chongqing, China. Ang interior nagsuporta sa mga tasting, pribadong bangkete ug mga panagtigom sa club. Ang layout nga estilo sa courtyard nagbutang og kuwadradong atrium sa sentro, nga gilibutan sa mga koridor nga padulong sa mga pribadong kwarto nga adunay lain-laing tema. Ang mga display cabinet ug mga lugar sa tasting nagsunod sa usa ka nagliko-liko nga ruta agi sa main hall. Ang mga bronse nga nawong, mga kabinet nga metal ug bildo ug usa ka salamin nga kisame maoy naghubit sa material palette. Ang disenyo nagdugtong sa tradisyonal nga arkitektura sa Sidlakan ug sa usa ka modernong balangkas.

The Recognition

About the A' Design Award nga Platinum

Wen Shan Hai Disenyo sa Interior sa Experience Center usa ka mananaog sa A' Design Award nga Platinum, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa mga disenyo nga tinuod nga talagsaon, elegante, ug mahimayaon. Ang mga mananaog sa Platinum mga katingalahan sa paglalang, pamatuod sa mga utlanan sa intelektwal nga pagkamamugnaon, ug nagpakita sa walay kaparis nga pagkapropesyonal ug henyo sa ilang mga tigdesinyo. Kini nga mga disenyo gilauman nga mahimong labing bantogang mga buhat nga nagtakda sa estetika sa usa ka panahon, nag-amot sa kaayohan sa katilingban, ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Wen Shan Hai Disenyo sa Interior sa Experience Center nagpakita og transendente nga lebel sa kahusayan ug walay duhaduha nga naghimo sa kalibutan nga mas maayong dapit pinaagi sa mapuslanon ug bililhon niyang mga kinaiya. Wen Shan Hai Disenyo sa Interior sa Experience Center usa ka buhat nga nakadaog og A' Design Award nga Platinum nga nagpukaw sa mga tinguha, nagdasig, nagpalipay, ug nagpasanag og dakong kalipay.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Shan Hai: Moutai Heritage Experience Centeroffers diverse luxury experiencesincludingwine tastings, private banquets, and exclusive clubs, intertwining thehuman touch of the mountaincityChongqingwith the brand cultureofMoutai. Theinterpretations of Eastern aestheticsexplore the transcendence and intersection of region, time, and culture.This space serves as a cultural beacon, translating the city's identity into an engaging design that evokes vivid memories.
Dimensions & Packaging: The designer artfully intertwines the joy of liquortasting with the richness of tea culture in this understated, timeless space, inviting guests to raise a glass and savor a fragrance that lingers on. The atrium, enclosed by corridors, forms a regular square structure that creates an inviting open courtyard. Theroof tiles,overhangingeaves, and brackets reflect the rhythmicconnectionof traditional architecture and Eastern art.
Tags: Moutai, Experience Center, Display, Interior Deisign, Tang Design
Production Technology: The hall layout features display cabinets and tasting areas arranged along a meandering route, creating a journey that feels both distinct and interconnected, unfolding layer by layer. The ancient bronze surfaces establish a simple yet textured framework, conveying the historical significance of Moutai. The combination of metal and glass in the treasure display cabinets softens the coldness of transparency, harmoniously integrating with the overall ambiance.
Design Challenge: The design features a courtyard-style layout, employing framing and end-scene inspired by Eastern aesthetics. Each corner invites exploration of a unique landscape, while themed private banquet rooms are thoughtfully arranged along the corridor, embracing the atrium. Each room reflects distinct regional and cultural elements, immersing diners in the essence of Eastern life and offering a spiritual retreat into seclusion.
Research: This ethereal space, rich in Eastern aesthetics, embodies the essence of mountains and waters, crafting a serene collection point that celebrates the timeless allure of Moutai. Chongqing’s iconic elements like Chaotianmen, the Yangtze River Cableway, and Jiefangbei are intricately woven into a melodious historical narrative, merging painting and artistic concept to evoke nostalgia for the old city. The mirrored ceiling enhances the space with a symmetrical parallel effect, expanding the visual experience and depth.
Inspiration: Inspired by the brand essence of Moutai, the experience center’s spacious dome invites visitors toenjoyin the ceremonial experience of the national liquor. Soft, elegant lighting creates an interplay of lines and forms, constructing a modernist framework that connects ancient traditions with contemporary design.
Project Duration: The project was designed and completed in August, 2024 in Chongqing, China.
Operation Flow: The reception area of the front hall seamlesslyextendsthe Moutai theme, featuring an open backdrop adorned with green mountain wall fabric that beautifully complements the emerald stone-patterned front desk. This design evokes the soothing sounds of silk and bamboo, inviting guests to express their emotions freely.
Team Members: Chief designer: Xiang Wang
Image Credits: HANMOVISION