Pilak Pakete · 2025
Mountain Sea Rare Treasure Kahon nga Regalo sa mga Nuts
by Wu Yao
- A' Design Award nga Pilak 2025 in Pakete
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 23,931
- Verification code A4EA5DAC82 · Verify this award
Colors
About Mountain Sea Rare Treasure Kahon nga Regalo sa mga Nuts
Ang Mountain Sea Rare Treasure usa ka premium nga kahon nga regalo alang sa giputos nga mga nuts. Ang kahon adunay sulod nga walo ka metal nga lata, ug ang matag lata adunay mga nuts gikan sa lain-laing nasod o rehiyon. Ang mga ilustrasyon sa matag lata naghiusa sa karakter sa brand uban sa tradisyonal nga Chinese brushwork nga mga talan-awon sa kabukiran ug kadagatan. Ang gawas nga kahon hinimo sa cardboard nga giputos sa synthetic leather, adunay leather nga kuptanan sa ibabaw ug gold-plated nga metal nga tiil sa mga eskina. Ang hot stamping naghatag og relief sa mga linya ug sa kaligrapiya. Ang metal nga kandado sa kilid moabli sa kahon sa usa lang ka yano nga lakang.
About the A' Design Award nga Pilak
Mountain Sea Rare Treasure Kahon nga Regalo sa mga Nuts usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Mountain Sea Rare Treasure Kahon nga Regalo sa mga Nuts mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mountain Sea Rare Treasure Kahon nga Regalo sa mga Nuts usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.
Press Kit
- Unique Properties
- This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
- Dimensions & Packaging
- 130 mm x 430 mm x 430 mm
- Tags
- Nut, Gift Box, Packaging Design, Premium Gift Box
- Production Technology
- The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
- Design Challenge
- This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
- Research
- This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
- Inspiration
- The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
- Project Duration
- The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
- Operation Flow
- To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
