Mannay CBE 2020 Booth by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Puthaw in Disenyo sa Arkitektura sa Trade Show, Interyor, ug Eksibisyon Competition Category.

PuthawTrade Show· 2025

Mannay CBE 2020 Booth

by Wai Ho Cheung

Client: Shenzhen Mannay Cosmetic Co.

A' Design Award nga Puthaw Winner in Trade Show Category

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Verified Award Winner

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Colors

The Design

About Mannay CBE 2020 Booth

Gipaila ni Mannay ang ilang brand nga Luckinfo sa China Beauty Expo sa Shanghai uban sa usa ka booth nga gidisenyo aron ipakita ang teknolohikal nga kahanas ni Mannay ug ang batan-on nga kaanyag ni Luckinfo. Ang booth adunay sentral nga isla nga nagbahin sa espasyo ngadto sa duha ka seksyon, nagpakita sa hilaw nga mga sangkap ug kasanay sa paghimo sa usa ka kilid, ug mabulukon nga mga produkto ni Luckinfo sa pikas. Ang lainlaing mga epekto sa suga, hayag nga mga kolor, ug detalyado nga mga elemento sama sa neon lights ug conveyor belts nagpauswag sa pagpakita. Ang layout nagsiguro sa hapsay nga pag-agos sa mga bisita, nga nagmugna og makapadani nga kasinatian.

The Recognition

About the A' Design Award nga Puthaw

Mannay CBE 2020 Booth usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Mannay CBE 2020 Booth mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Mannay CBE 2020 Booth gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions & Packaging: Width 6 m x Depth 15 m x Height 4 m
Tags: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Production Technology: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Design Challenge: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Research: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiration: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Project Duration: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Operation Flow: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Team Members: Wai Ho Cheung
Image Credits: Simon Zhou