Grandpa Gui Primary Function: Pakete sa Tsaa by Jinxin Liu

Grandpa Gui Primary Function: Pakete sa Tsaa by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2025

Grandpa Gui Primary Function: Pakete sa Tsaa

by Jinxin Liu

Client: Grandpa Gui

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui Primary Function: Pakete sa Tsaa

Book Text: Ang Grandpa Gui usa ka disenyo sa pakete sa tsaa nga gimugna alang sa usa ka brand sa herbal tea. Ang pakete gihimo gikan sa mate nga espesyal nga papel, gi-imprinta gamit ang mga kolor sa Pantone ug gitapos pinaagi sa embossing. Ang mga ilustrasyon sa mga tanom ug bulak nga sagol sa tsaa gipakita sa ibabaw sa pakete. Ang hayag nga palette sa kolor nagpakita sa gaan nga kinaiya sa produkto. Ang istruktura nagpauswag sa tradisyonal nga "airplane box" ug gihiusa sa tradisyonal nga porma sa pagputos nga naggikan sa Tsina. Ang paagi sa pagputos nagpahibalik sa gasto sa produksyon nga ubos ug naghatag sa pakete og talagsaon nga panagway.

The Recognition

About the A' Design Award nga Bronse

Grandpa Gui Primary Function: Pakete sa Tsaa usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Grandpa Gui Primary Function: Pakete sa Tsaa mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Grandpa Gui Primary Function: Pakete sa Tsaa nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu