Coffee Wave Supot sa Kape by ABC Design Communication

Coffee Wave Supot sa Kape by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2025

Coffee Wave Supot sa Kape

by ABC Design Communication

Client: Kyma Coffee Grinder’s

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #168188

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Colors

The Design

About Coffee Wave Supot sa Kape

Ang Coffee Wave filter coffee packaging nagpresentar og disenyo nga makabihag sa atensyon, ilabi na sa mas batan-ong mga tumatan-aw. Naimpluwensyahan sa surreal nga estetika, gihiusa niini ang itom ug puting mga elemento uban sa maisugon nga color-blocking nga mga teknik aron makamugna og talagsaon nga biswal nga komposisyon. Ang kombinasyon sa contrast ug buhing mga detalye naghatag sa pakete og dinamikong pagbati, nga naghimo niini nga mas madanihon sa panan-aw. Kining pamaagi sa disenyo nagtumong sa paghimo og koneksyon sa mga konsumidor, nga nag-imbitar kanila sa pagsuhid sa brand ug sa iyang identidad.

The Recognition

About the A' Design Award nga Bronse

Coffee Wave Supot sa Kape usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Coffee Wave Supot sa Kape mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Coffee Wave Supot sa Kape nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava