Courage 2.0 Disenyo sa Pagbalot by Edmund Lim and Tony Ng

Courage 2.0 Disenyo sa Pagbalot by Edmund Lim and Tony Ng is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bulawan in Disenyo sa Pakete Competition Category.

BulawanPakete· 2025

Courage 2.0 Disenyo sa Pagbalot

by Edmund Lim and Tony Ng

Client: Detail Pte Ltd

A' Design Award nga Bulawan Winner in Pakete Category

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Colors

The Design

About Courage 2.0 Disenyo sa Pagbalot

Ang gahom sa minimalismo: pagtangtang ngadto sa mga esensyal. Ang paggamit sa limpyo nga mga linya, daghang puti nga espasyo, ug malumo nga tipograpiya naglalang og pagbati sa klinikanhong awtoridad samtang nagpauswag sa pagkabasa. Ang layout nga walay samok nagtugot sa importante nga impormasyon nga motunga: aktibong mga sangkap, siyentipikong mga benepisyo, ug dermatologikanhong mga pag-endorso, nga nagpatubo sa pagsalig ug katin-awan. Pagpadako sa dinamismo sa kolor: bag-ong pamaagi sa kasilaw. Ang disenyo sa pagbalot naggamit og bug-os nga gipadako, dinamiko, ug buhi nga mga kolor samtang nagmintinar sa siyentipikong kredibilidad. Lawom, dato nga mga tono sama sa asul marino o esmeralda nagpahayag sa eksperto sa dermatolohiya.

The Recognition

About the A' Design Award nga Bulawan

Courage 2.0 Disenyo sa Pagbalot usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Courage 2.0 Disenyo sa Pagbalot mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Courage 2.0 Disenyo sa Pagbalot nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Power of Minimalism, Stripping Back to Essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility.
A clutter-free layout allows key information, such as active ingredients, scientific benefits, and dermatological endorsements to stand out, fostering trust and clarity.

Maximizing Color Dynamism: A New Approach to Vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility.
Deep, rich tones such as navy or emerald convey dermatological expertise. Accents of gold, silver, or metallic foiling introduce an element of prestige without compromising clinical authenticity. The interplay of high-contrast colors, paired with negative space, enhances readability and visual appeal.
Dimensions & Packaging: ‎8 x 4.7 x 20 cm; 315 g
Production Technology: Design is printed on the transparent sticker with soft-touch matte finishes exude a luxurious, velvety feel, reminiscent of the smoothness one seeks in skincare results. Raised embossing or debossing offers a tactile cue to emphasize critical product details, reinforcing credibility and quality.
Design Challenge: Expertise and modernity in the packaging design transcend aesthetics. They shape perception, build trust, and elevate the entire haircare experience. Through minimalist layouts, sensorial elements, dynamic color strategies, and scientifically infused design, we crafted the packaging that not only captivates but also educates and reassures consumers.
Research: Packaging design has evolved from a simple method of protection and information delivery into an art form that encapsulates brand identity, expertise, and modernity. Today’s intelligent packaging design elevates both the aesthetic and functional aspects of a product, marrying innovation with clarity to create a unique consumer experience.

Contemporary packaging is the power of minimalism, stripping back to essentials. In an era inundated with visual clutter especially in the FMCG market, minimalism stands as a beacon of simplicity and elegance. A pared-down design not only eliminates distractions but also accentuates the product’s intrinsic qualities. This approach allows consumers to focus on what truly matters, resulting in a clean, impactful presentation that exudes confidence and sophistication. Minimalist packaging serves as a subtle yet potent statement, suggesting that quality need not be complicated to be compelling.

Sensorial Design: The packaging design is about engaging multiple senses, and this is where sensorial design comes into play. Engaging beyond the visual, textured finishes and embossed graphics can invite touch and curiosity, transforming the interaction into a multisensory journey. Such engagement not only elevates the brand experience but also builds a memorable connection with consumers, who appreciate the thoughtful interplay between design and functionality.

Maximizing Color Dynamism: an approach to vibrancy in the design. Color is a powerful tool that influences perception, emotions, and behavior. Dynamic color palettes are used strategically to attract attention, guide consumer experience, and reinforce brand identity. By experimenting with bold yet harmonious color combinations, we imbue packaging with energy, setting the product apart from competitors and resonating with a dynamic audience.

Incorporating dermatology and science cues is essential for crafting authority in design. A clinical yet appealing design that uses clean lines, neutral tones, and subtle scientific imagery communicates precision, trustworthiness, and expertise. The design choices reassure consumers about the product’s reliability and efficacy, effectively blending the art of visual storytelling with the rigor of scientific principles.

Ultimately, the design embodies a fusion of art and science, in harmonizing expertise, minimalism, sensorial engagement, and vibrant color dynamics. It is a holistic approach that transforms ordinary packaging into an experience that is modern, engaging, and authoritative.
Inspiration: Dermatology, this is the design direction for this project. This exploration delves into the art of minimalist layouts, sensorial design elements, dynamic color strategies, and the infusion of dermatology and scientific cues, culminating in a packaging experience that resonates with consumers at both an intellectual and emotional level.
Project Duration: The project started in October 2024 and finished in October 2024 and was launched in the Indonesia Market on January 2025.
Team Members: Creative Director: Edmund Lim
Senior Designer: Tony Ng