Samarqand Empake sa Baklava by Sajad Izadi

Samarqand Empake sa Baklava by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2025

Samarqand Empake sa Baklava

by Sajad Izadi

Client: Hekayat Qand Parsi

A' Design Award nga Pilak Winner in Pakete Category

23,218

Verified Award Winner

Verify Award Status for #170163

View at A' Design Award Press Release Award Badge

Colors

The Design

About Samarqand Empake sa Baklava

Ang Samarqand usa ka disenyo sa empake para sa Qazvin baklava, usa ka tradisyonal nga tam-is sa Iran nga hinimo kasagaran gikan sa pinulbos nga pistachio. Ang kahon nga karton giimprinta pinaagi sa offset nga adunay UV base ug gihuman gamit ang matte nga water-based nga coating nga nagmugna og tekstura nga mabati sa hikap. Ang embossing nagdugang og detalye ug pokus sa piniling mga bahin, samtang ang metallic nga berde ug bulawan nga mga kolor nagpakita og bili. Ang ilustrasyon naghiusa sa tradisyonal ug modernong mga estilo sa Iran, gamit ang mga hulagway sa pistachio ug mga porma nga diamante nga nagpahinumdom sa porma sa pastry. Adunay usab gitanyag nga kahon para sa usa ka yunit alang sa mas gagmay nga mga pagpalit.

The Recognition

About the A' Design Award nga Pilak

Samarqand Empake sa Baklava usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Samarqand Empake sa Baklava mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Samarqand Empake sa Baklava usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
Dimensions & Packaging: Width: 260mm Depth: 38mm x Height: 200mm
Tags: Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
Production Technology: In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
Design Challenge: Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
Research: Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable.
Inspiration: In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth.
Project Duration: The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
Operation Flow: The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi