Daity Primary Function: Prutas nga Ice Lolly by Mohsen Koofiani

Daity Primary Function: Prutas nga Ice Lolly by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2025

Daity Primary Function: Prutas nga Ice Lolly

by Mohsen Koofiani

Client: Zarrin Ghazal Co. - DAITY Ice cream

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #170509

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daity Primary Function: Prutas nga Ice Lolly

Book Text: Ang disenyo gimugna sa usa ka moderno ug buhi nga estilo sa pop-art. Ang paggamit sa hait, sumahon nga mga kolor inubanan sa dagko, mabasa nga tipograpiya maoy usa ka mahinungdanong bahin niini nga disenyo, nga nagsiguro sa paspas nga paghatag sa impormasyon ngadto sa mamiminaw. Ang gipili nga mga kolor gibase sa lami sa mga produkto, nga nagmugna og biswal nga kaanyag alang sa mga bata, usa ka pagbati sa kalingawan alang sa mga tin-edyer, ug nagpadayag sa kalidad ug kahimsog alang sa mga hamtong.

The Recognition

About the A' Design Award nga Bronse

Daity Primary Function: Prutas nga Ice Lolly usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Daity Primary Function: Prutas nga Ice Lolly mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Daity Primary Function: Prutas nga Ice Lolly nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensions & Packaging: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Tags: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Production Technology: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Design Challenge: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Research: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiration: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Project Duration: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Operation Flow: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Image Credits: Creator and design Mohsen Koofiani