Bronse Pakete · 2025
Su Jiu Dong Po Pakete sa Ilimnon nga Alkoholiko
by Liandong Zhang and Xueqian Zhang
- A' Design Award nga Bronse 2025 in Pakete
- CLIENT: Jiangsu Shuanggou Distillery Co., Ltd
- Estimated Number of Design Views: 13,256
- Verification code 0390A8D4BF · Verify this award
Colors
About Su Jiu Dong Po Pakete sa Ilimnon nga Alkoholiko
Ang Su Jiu Dong Po usa ka set nga upat ka botelya sa ilimnon nga alkoholiko nga giinspirar sa balak ug kinabuhi sa magbabalak nga Su Shi. Ang matag botelya nagrepresentar sa usa ka yugto sa kinabuhi sa magbabalak, gikan sa madasigon nga pagkabatan-on hangtod sa gawasnon nga espiritu sa naulahing mga katuigan. Ang mga botelya hinimo gikan sa puti nga materyal nga sama sa kristal-baso ug nagsunod sa streamlined nga porma sa meiping plum vase, nga adunay hiktin nga bukana ug hupong nga lawas nga nagpahinumdom sa porselana sa dinastiyang Song. Ang gawas nga bahin gikulit sa relief, ug ang teksturа mausab gikan sa dasok ngadto sa gitas-on aron ipakita ang agos sa usa ka suba. Ang mga hulagway sa balak gihimong biswal ug madanihon nga kasinatian nga mahikap.
About the A' Design Award nga Bronse
Su Jiu Dong Po Pakete sa Ilimnon nga Alkoholiko usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Su Jiu Dong Po Pakete sa Ilimnon nga Alkoholiko mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Su Jiu Dong Po Pakete sa Ilimnon nga Alkoholiko nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Press Kit
- Unique Properties
- Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
- Dimensions & Packaging
- 300mmX120mmX420mm
- Tags
- The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
- Production Technology
- The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
- Design Challenge
- By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
- Research
- Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
- Inspiration
- Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
- Project Duration
- 2024.5-2025.1 Nanjing, Jiangsu province
- Operation Flow
- By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
- Image Credits
- Jiangsu Shuanggou Distillery Co., Ltd
