Parsirang Prodyuser sa Itlog by Mohsen Koofiani

Parsirang Prodyuser sa Itlog by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2025

Parsirang Prodyuser sa Itlog

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award nga Bronse Winner in Pakete Category

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Colors

The Design

About Parsirang Prodyuser sa Itlog

Sa design studio, ang designer nagtumong sa paghimo ug packaging nga adunay lig-on nga identidad. Nag-iskats sila ug usa ka manok nga nagsul-ob ug bandana aron makapukaw ug rural, presko nga pagbati. Ang dalag nagsimbolo sa yolk sa itlog ug kainit sa buntag, samtang ang pula nagdugang ug kusog ug kamatinuoron. Ang typography maisog ug tin-aw, nagsiguro sa paspas nga paghatod sa mensahe. Human sa daghang oras sa pagpino, ang final nga disenyo dili lang packaging; nagsulti kini ug istorya sa usa ka umahan sa baryo ug presko nga mga itlog, nagpahayag ug pagsalig ug kalidad ngadto sa mga kustomer.

The Recognition

About the A' Design Award nga Bronse

Parsirang Prodyuser sa Itlog usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Parsirang Prodyuser sa Itlog mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Parsirang Prodyuser sa Itlog nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani