Shengquan Pakete sa Beer by Ningbo Mebox Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2025

Shengquan Pakete sa Beer

by Ningbo Mebox Brand Design Co., Ltd

Client: China Resources Snow Breweries (China) Qinghai Sales Branch

A' Design Award nga Bronse Winner in Pakete Category

11,999

Verified Award Winner

Verify Award Status for #172352

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengquan Pakete sa Beer

Ang Shengquan usa ka disenyo sa pakete sa beer nga giinspirar sa kultura sa Tibet. Ang botelya naggamit og dominanteng asul nga tono nga naghisgot sa kaputli sa tubig sa tuboran sa Kunlun, uban sa mga tono nga plata nga nagpahinumdom sa mga bukid nga natabonan og niyebe. Ang mga silhouette sa tradisyonal nga mga kupo sa Tibet ug swertehon nga mga disenyo sa krus gikombinar sa modernong estilo sa biswal. Ang klaro nga tipograpiya ug kusog nga mga kolor naghimo sa label nga sayon basahon. Ang label ug ang gawas nga pakete hinimo gikan sa mareusa nga papel. Ang botelya hinimo gikan sa bildo ug ang tabon hinimo gikan sa metal. Ang pakete adunay sukod nga 238 by 75 by 75 milimetro.

The Recognition

About the A' Design Award nga Bronse

Shengquan Pakete sa Beer usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Shengquan Pakete sa Beer mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Shengquan Pakete sa Beer nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Dimensions & Packaging: 238mm*75mm*75mm
Tags: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Production Technology: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Design Challenge: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Research: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Inspiration: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Project Duration: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Operation Flow: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Team Members: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang