Chateau Loulan Empaque sa Botelya sa Bino by Wen Liu

Chateau Loulan Empaque sa Botelya sa Bino by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2026

Chateau Loulan Empaque sa Botelya sa Bino

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award nga Puthaw Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Chateau Loulan Empaque sa Botelya sa Bino

Ang Chateau Loulan usa ka disenyo sa empaque alang sa low-alcohol semi-sweet nga puting bino nga gihimo sa China. Ang label hinimo sa metal nga adunay partial nga koloring ug frosted nga finish, ug nagpakita kini sa maalamat nga tawo nga nailhan isip Loulan Beauty. Ang openwork nga giinspirar sa flying white nga teknik sa Chinese calligraphy nagporma og semi-transparent nga bintana nga nagpakita sa kolor sa bino sa sulod. Ang mga calligraphic stroke sa ubos nga bahin sa botelya nagpahinumdom sa desyerto nga talan-awon sa winery. Ang botelya adunay sukod nga 76 por 76 por 300 milimetros.

The Recognition

About the A' Design Award nga Puthaw

Chateau Loulan Empaque sa Botelya sa Bino usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Chateau Loulan Empaque sa Botelya sa Bino mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Chateau Loulan Empaque sa Botelya sa Bino gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu