Designtide Tokyo 2024 Primary Function: Brand Identity by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award nga Bulawan in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

BulawanGrapiko· 2026

Designtide Tokyo 2024 Primary Function: Brand Identity

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award nga Bulawan Winner in Grapiko Category

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The Design

About Designtide Tokyo 2024 Primary Function: Brand Identity

Book Text: Ang Designtide Tokyo usa ka design event sa mga eksibisyon ug merkado nga nagsusi ug nagpaambit sa bag-ong mga uso sa product design ug sa may kalabotang mga natad. Pinaagi sa design, nagmugna kini og immersive nga kasinatian sa enerhiya ug emosyon nga labaw pa sa digital media. Gihimo gikan sa 2005 hangtod sa 2012, gipaambit niini ang kultura sa design gikan sa Tokyo ngadto sa kalibotan. Kada tuig, mga 50 ka gidapit ug gipili nga mga designer ang nagpresentar sa mga obra nga nagpabili sa pagkamamugnaon labaw pa sa komersyo. Sa 2024, ang Designtide Tokyo gibuhi pag-usab uban sa bag-ong logo ug gibag-ong bisyon.

The Recognition

About the A' Design Award nga Bulawan

Designtide Tokyo 2024 Primary Function: Brand Identity usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Designtide Tokyo 2024 Primary Function: Brand Identity mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Designtide Tokyo 2024 Primary Function: Brand Identity nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.