Orla 55 Identidad sa Brand by Jesmynny Morais is a highly esteemed winner of the very prestigious 2026 A' Design Award nga Pilak in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

PilakPag-anunsiyo· 2026

Orla 55 Identidad sa Brand

by Jesmynny Morais

Client: Dinamize Empreendimentos

A' Design Award nga Pilak Winner in Pag-anunsiyo Category

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Verified Award Winner

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Colors

The Design

About Orla 55 Identidad sa Brand

Ang brand nga Orla 55 gihimo pinaagi sa suod nga kolaborasyon uban sa kompanya sa arkitektura, nga nagkuha og inspirasyon gikan sa Brazilian modernism sa dekada 1950. Ang visual identity niini naglakip og hapsay nga mga linya, geometriko nga balanse, ug maampingong mga paghisgot sa maong panahon, nga nagmugna og tin-aw nga koneksyon tali sa bilding, sa arkitektural nga pinulongan niini, ug sa brand mismo. Kining nagkahiusang pamaagi nagsiguro og usa ka nagkauyon ug walay-kinutuban nga disenyo nga nagpakita sa kasaysayan ug sa kontemporaryong kinaiya sa proyekto.

The Recognition

About the A' Design Award nga Pilak

Orla 55 Identidad sa Brand usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Orla 55 Identidad sa Brand mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Orla 55 Identidad sa Brand usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensions & Packaging: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tags: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Production Technology: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Design Challenge: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Research: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiration: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Project Duration: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Operation Flow: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Image Credits: Vídeo: Jesmynny Morais