Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete by Alara Selin Murkozoglu

Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2026

Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete

by Alara Selin Murkozoglu

Client: Sushico

A' Design Award nga Bronse Winner in Pakete Category

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Colors

The Design

About Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete

Teksto sa Libro: Isip ang una ug labing kaylap nga restawran chain sa Halayong Sidlakan sa Turkey, ang disenyo sa pakete sa Sushico nag-usab sa pagsabot sa kahulogan sa brand pinaagi sa bag-ong panglantaw, naghulma og biswal nga pinulongan nga gidasig sa pilosopiya ug mga simbolo sa Halayong Sidlakan. Ang Asyanong estetika gimodernisar pinaagi sa naandang ilustrasyon nga gibase sa kanji, ang matag usa adunay kaugalingong sugilanon. Usa ka kontemporaryong palette, gipangulohan sa Hapones nga pula, ug mainampingong pagpili sa typography, nga nahisubay sa espiritu sa brand, naghingpit sa minimal apan kusganong sistema.

The Recognition

About the A' Design Award nga Bronse

Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Sushico Nag-unang Gimbuhaton: Disenyo sa Pakete nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions & Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tags: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Production Technology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Design Challenge: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Research: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiration: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Project Duration: 2025 Turkey, İstanbul
Patents: Copyrights belong to Sushico 2025
Image Credits: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.