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Elite Crest Primary Function: Luho nga mga Relo by Dheeraj Bangur

Elite Crest Primary Function: Luho nga mga Relo by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.


BronseGrapiko· 2026

Elite Crest Primary Function: Luho nga mga Relo

by Dheeraj Bangur

Client: Brandsthan

A' Design Award nga Bronse Winner in Grapiko Category

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Verified Award Winner

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The Design

About Elite Crest Primary Function: Luho nga mga Relo

Book Text: Ang Elite Crest gibase sa usa ka monogram nga gitukod pinaagi sa estrukturado nga geometriya ug kontroladong mga proporsyon. Ang simbolo naghiusa sa usa ka porma sa letra nga inspirado sa serif uban sa usa ka lingin nga base, nga naghimo og relasyon tali sa linear ug kurbado nga mga elemento. Ang usa ka sentral nga upat ka punto nga detalye naglihok isip focal point ug nagtabang sa pag-ila sa mas gagmay nga mga sukod. Ang negatibong espasyo nagpabilin sa kalinaw, samtang ang gipasayon nga mga kontorno nagsuporta sa makanunayong pagkopya. Ang tipograpiya sa serif giayos uban sa sinukod nga espasyo aron mapreserbar ang hierarchy ug visual nga alignment tali sa simbolo ug logotype.

The Recognition

About the A' Design Award nga Bronse

Elite Crest Primary Function: Luho nga mga Relo usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Elite Crest Primary Function: Luho nga mga Relo mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Elite Crest Primary Function: Luho nga mga Relo nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Elite crest luxury watches embody precision engineering and refined craftsmanship. The design integrates a sculpted crown engraved with a bespoke insignia, symbolizing authority and exclusivity. Premium-grade materials, micro-detailed finishing, and balanced proportions ensure durability with timeless elegance. The harmonious fusion of technical accuracy and aesthetic restraint distinguishes the elite crest as a statement of contemporary horological excellence.
Dimensions & Packaging
Primary logo constructed on a modular 100 mm × 100 mm vector grid system for proportional accuracy. Crown engraving application optimized for diameters 5–8 mm with relief depth 0.15–0.25 mm for CNC micro-engraving. Stroke tolerances are maintained at a minimum of 0.20 mm for metal reproduction. Master artwork delivered in SVG, AI, and EPS formats with Pantone metallic reference and CMYK/RGB specifications for cross-medium consistency.
Tags
Elite Crest, Luxury Watches, Premium Watch, Watch Branding, Watch Logo, Brandsthan, Brand, Luxury Brand
Production Technology
The logo was developed through precision vector construction using modular geometry and optical balance correction. Bezier curve refinement ensured scalable integrity from micro-engraving on watch crowns to large-format applications. The metallic executions were prototyped via CNC-engraved brass and stainless steel samples to test depth tolerance, edge sharpness, and reflectivity. Finishing simulations included brushed, polished, and PVD-coated surfaces to validate luxury-grade reproduction.
Design Challenge
The primary challenge was creating a timeless luxury identity that remained highly legible at micro-engraving scale while preserving elegance. Balancing historical watchmaking references with modern geometric clarity required extensive qualitative study and proportion testing. Production limitations at 5 mm, engraving tolerances, and minimal stroke thickness influenced design decisions. Iterative vector prototyping and visual audits ensured clarity, brand recall, and premium perception without compromising manufacturability.
Research
Qualitative visual identity research was conducted to develop a crest-based logo with strong legibility and scalability. The objective was to balance heritage symbolism with modern clarity. Historical crest references and geometric proportion systems were studied, followed by sketch exploration and grid-based construction, then refined using vector tools in Adobe Illustrator. The design was tested through size reduction across print and digital formats. Simplified geometry improved clarity and recognition. The outcome supports consistent branding, enhances recall, and ensures adaptable application across business communication and design usage.
Inspiration
The inspiration for the Elite crest emerged from the timeless precision of horology and the symbolism of authority embodied in classical crests. The monogram integrates sculpted geometry with a central star element, representing guidance, excellence, and aspiration. Research into luxury watch heritage, material finishing, and crown detailing informed the balanced proportions, ensuring the mark translates seamlessly from flat identity to engraved metal applications.
Project Duration
The project started in November 2025 in Jaipur and finished in November 2025 in Jaipur.
Operation Flow
The elite crest mark is designed to adapt seamlessly across touchpoints. On the watch crown, it becomes a tactile element that users interact with daily while adjusting time, reinforcing brand presence through touch. On dials, packaging, and digital platforms, the symbol maintains clarity and recognition at any size. Its balanced form ensures legibility, elegance, and consistency, delivering a refined and memorable user experience.

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