Rock Rhyme Tea Pagpamutos sa Tsa by Yu Hsin Tseng

Rock Rhyme Tea Pagpamutos sa Tsa by Yu Hsin Tseng is a highly esteemed winner of the very prestigious 2026 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2026

Rock Rhyme Tea Pagpamutos sa Tsa

by Yu Hsin Tseng

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Rock Rhyme Tea Pagpamutos sa Tsa

Ang Rock Rhyme Tea usa ka disenyo sa pagpamutos alang sa Wuyi Rock Tea, usa ka Chinese oolong nga tsa. Ang disenyo giinspirar sa mga tanom sa tsa nga nagtubo sa mga liki sa pangpang. Ang mga tekstura nga abohon sama sa bato gisagol sa mga elemento sa woodblock sa Song Dynasty ug modernong mga hagod sa brutsa. Ang set naglakip og mga lata sa tsa, usa ka serye sa botelya alang sa cold-brew ug usa ka libreto nga nagpasabot sa napulog-duha ka lakang nga tradisyonal nga paghimo. Ang gaan nga mga materyales nagsundog sa hitsura sa tinuod nga bato, samtang ang sulod nga mga lata naggamit og mga materyales nga dili masudlan sa kaumog ug makababag sa kahayag. Ang hinablon-sa-kamot nga mga kaptanan nga lubid sa lanot nagpahinumdom sa lubag nga mga dahon sa tsa. Ang pagpamutos angay alang sa pagtipig sa balay ug sa pagbiyahe.

The Recognition

About the A' Design Award nga Bronse

Rock Rhyme Tea Pagpamutos sa Tsa usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Rock Rhyme Tea Pagpamutos sa Tsa mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Rock Rhyme Tea Pagpamutos sa Tsa nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
Dimensions & Packaging: Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm
Tags: Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
Production Technology: The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
Design Challenge: To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
Research: This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
Inspiration: This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
Project Duration: The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
Operation Flow: The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
Patents: Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
Team Members: Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau
Image Credits: Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.