Identity Created by Consumer (ICC) Sistema sa Corporate Identity by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award nga Bronse in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.
BronseGrapiko· 2013
Identity Created by Consumer (ICC) Sistema sa Corporate Identity
Client: Vilnius Academy of Arts
A' Design Award nga Bronse Winner in Grapiko Category
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The Design
About Identity Created by Consumer (ICC) Sistema sa Corporate Identity
Ang Identity Created by Consumer usa ka dinamikong sistema sa corporate identity nga gihimo alang sa usa ka modernong museyo sa arte. Ang sistema naghiusa sa usa ka permanenteng bahin ug usa ka dinamikong bahin. Ang batakang mga elemento sa biswal ug usa ka giimprentang set naglangkob sa permanenteng bahin. Ang dinamikong bahin gitukod gikan sa datos nga gihimo sa mga bisita. Ang matag bisita naghimo og personal nga simbolo ug usa ka imahe sa paglihok. Kining mga elementoha gigamit alang sa mga souvenir, dinamikong graphics, ug usa ka dinamikong logotype nga gipakita sa website ug sa mga digital screen. Ang materyal sa biswal gihimo gamit ang vector graphics ug girekord nga video.
The Recognition
About the A' Design Award nga Bronse
Identity Created by Consumer (ICC) Sistema sa Corporate Identity usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Identity Created by Consumer (ICC) Sistema sa Corporate Identity mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Identity Created by Consumer (ICC) Sistema sa Corporate Identity nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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