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Mou Mou Club Restawran by Monique Lee of Mas Studio Ltd.

Mou Mou Club Restawran by Monique Lee of Mas Studio Ltd. is a highly esteemed winner of the very prestigious 2017 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.


PilakInteryor· 2017

Mou Mou Club Restawran

by Monique Lee of Mas Studio Ltd.

Client: Mou Mou Club

A' Design Award nga Pilak Winner in Interyor Category

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The Design

About Mou Mou Club Restawran

Ingon nga usa ka Shabu Shabu, ang laraw sa restawran nagsagop sa mga kolor sa kahoy, pula ug puti aron ipakita ang usa ka tradisyonal nga pagbati. Ang paggamit sa yano nga linya sa contour nagtipig sa panan-aw sa mga kustomer sa mga mensahe sa pagkaon ug pagkaon nga gipakita. Tungod kay ang kalidad sa pagkaon usa ka panguna nga kabalaka, restawran gipahimutang uban ang mga elemento sa merkado sa presko nga pagkaon. Ang mga materyales sa pagtukod sama sa mga dingding sa semento ug salog gigamit sa pagtukod sa backdrop sa merkado sa usa ka dako nga presko nga pagkaon counter. Ang kini nga pag-setup nagpahiangay sa mga kalihokan sa pagpalit sa merkado diin ang mga kustomer makakita sa kalidad sa pagkaon sa wala pa magpili.

The Recognition

About the A' Design Award nga Pilak

Mou Mou Club Restawran usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Mou Mou Club Restawran mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mou Mou Club Restawran usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Be basic and genuine is the gist of the design. An exposure approach is used to taste, feel and see nature. A fresh food display corner is built, and sources of food are illuminated in milk cans and fresh vegetables. Behind the scene objects used in the food processing chain like wooden crates, food ingredients are brought out and shown. Then, a full scale linear lighting system is adopted to highlight the motif of dispatching raw materials from nature to dining tables in a flash.
Dimensions & Packaging
The site area is 241 sq.m where is a corner of Amoy Plaza.
Tags
Shabu Shabu, Wagyu, Japanese cuisine, Casual dining restaurant, A restaurant offering as much as one can eat for a standard charge.
Production Technology
Designing a linear layout of florescent light and brass pipes of different sizes poses a big challenge. While considering the aesthetic side, we are constrained by pipe sizes available in the market and actual dimensions of the ceiling. Regarding the glass cylinders, it took long time to get a supplier to tailor-make and produce small number of pieces while facing a tight project schedule for the opening of the restaurant.
Design Challenge
We face substantial challenge on Conservation and design. Located at a dim corner of the mall, there is vital concern on how to draw customers to the restaurant. We avoid using extra devices contrary to our idea of Conservation and being basic. A glass wall is adopted to magnify the effect of lighting system inside, which is then extended to the entrance to link up the illuminated milk cans and vegetable displays. This enhances overall visibility of the site.
Research
Our research is on collection of data from books, internet and magazines for understanding Japanese philosophy on life, art. Key findings are that Buddhism, Tea ceremony, Flower arrangements have strong impacts on different aspects of life. Space and Simple shapes are distinctive features. Buddhist philosophy of Void is realized in their pursuit for minimalism. Likewise, simple colours preferred by minimalists are also seen in the Tea ceremony and Flower arrangements cultures. These elements are kin to Conservation and are important attributes of the design.
Inspiration
Source of inspiration is from the Japanese Be True and Honest code of business conduct and fresh food market. In the market, all food is displayed clean and tidy for selection and buyers are given detailed information on quality of food being sold. No packaging, no marketing gimmicks. Quality of food is the sole concern.
Project Duration
The project started in May 2014 and finished in December 2014. Grand opening on Jan 2015 in Hong Kong.
Operation Flow
A flow chart from source to delivery of food is painted on the cement wall where customers can see clearly what the restaurant is serving. Concerns on Eat Healthy are mindfully conveyed in the display of vegetables on the walls. As an added value service, a hidden USB mobile phone charger is built under each table.
Patents
Copyrights belong to Mas Studio Ltd.
Team Members
Design Director: Monique, Sum Wing LEE
Designer: Thomas, Ho Ting CHU
Image Credits
Image #1, Photographer Ray Chow, MouMou Club, 2015.
Image #2, Photographer Ray Chow, MouMou Club, 2015.
Image #3, Photographer Ray Chow, MouMou Club, 2015.
Image #4, Photographer Ray Chow, MouMou Club, 2015.
Image #5, Photographer Ray Chow, MouMou Club, 2015.

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