Puthaw Grapiko · 2018
IGPizza Panguna nga Gamit: Corporate Identity
by Emanuele Grittini & Giuseppe Liuzzo
- A' Design Award nga Puthaw 2018 in Grapiko
- CLIENT: IGPizza
- Estimated Number of Design Views: 10,895
- Verification code D548C9F5A6 · Verify this award
Colors
About IGPizza Panguna nga Gamit: Corporate Identity
Teksto sa Libro: Ang IGPizza usa ka corporate identity nga gimugna alang sa usa ka brand sa takeaway nga pizza. Ang identity gibase sa mga pattern nga gikuha gikan sa mga porma nga makita sa usa ka pizza, ug kini nga mga pattern nagporma og mga texture nga gigamit sa tibuok corporate materials ug sa layout sa sales point. Ang usa ka nagpahiyom nga pizza character nga adunay lugway nga dila naghatag sa brand og usa ka mahigalaon nga tono. Ang packaging sa pizza gipatik gamit ang flexography, samtang ang flyer menu gi-screen print gamit ang mga kolor sa Pantone. Ang mga graphics sa packaging nagdala usab og mga promotional text ug impormasyon bahin sa pag-order. Ang identity gimugna uban sa kliyente pinaagi sa participatory planning.
About the A' Design Award nga Puthaw
IGPizza Panguna nga Gamit: Corporate Identity usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang IGPizza Panguna nga Gamit: Corporate Identity mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. IGPizza Panguna nga Gamit: Corporate Identity gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.
Press Kit
- Unique Properties
- IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail. - Dimensions & Packaging
- The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
- Tags
- Friendly, pizza, food, colorful, funny
- Production Technology
- The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
- Design Challenge
- It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
- Research
- The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
- Inspiration
- The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy. - Project Duration
- The project start in July 2016 in Milan and finished in December 2016 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
