Sheikh El Burger Ang Brand Branding by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award nga Bronse in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

BronsePag-anunsiyo· 2019

Sheikh El Burger Ang Brand Branding

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award nga Bronse Winner in Pag-anunsiyo Category

18,027

Verified Award Winner

Verify Award Status for #76712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Ang Brand Branding

Sa kultura sa Arabian, ang pulong nga "Sheikh" naghulagway sa labing kataas nga ranggo nga maabot sa usa ka tawo alang sa ilang pagkamapasalamaton, pagkamakatarunganon, pagkamapaubsanon ug positibo nga pagpangulo. Ingon niini kung giunsa namon pagpahimutang ang among brand: slang nga ang among target mahimong may kalabutan ug literal nga isulti sa ilang adlaw-adlaw nga komunikasyon. Slang nga naghubad sa kalidad, pamana ug panguna sa merkado.

The Recognition

About the A' Design Award nga Bronse

Sheikh El Burger Ang Brand Branding usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Sheikh El Burger Ang Brand Branding mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Sheikh El Burger Ang Brand Branding nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.