Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig by Nick Pitscheider and Sharon Hassan

Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig by Nick Pitscheider and Sharon Hassan is a highly esteemed winner of the very prestigious 2019 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.

PilakPakete· 2019

Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig

by Nick Pitscheider and Sharon Hassan

Client: Nick Pitscheider

A' Design Award nga Pilak Winner in Pakete Category

48,352

Verified Award Winner

Verify Award Status for #78016

Tuki ang mga Serbisyo Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig

Ang disenyo sa tubig sa Cedea giinspirar sa Ladin Dolomites ug sa mga leyenda bahin sa natural nga kahayag nga panghitabo Enrosadira. Tungod sa ilang talagsaon nga mineral, ang mga Dolomites modan-ag sa usa ka pula, nagdilaab nga kolor sa pagsubang sa adlaw ug pagsalop sa adlaw, nga naghatag sa talan-awon sa usa ka magic nga ambiance. Pinaagi sa "pagkasama sa maalamat nga salamangka nga Garden of Roses", ang pakete sa Cedea nagtinguha nga makuha kini nga higayon. Ang resulta mao ang usa ka bildo nga botelya nga naghimo sa tubig nga silaw ug flare sa makapakurat nga epekto. Ang mga kolor sa botelya gituyo aron mahisama sa espesyal nga silaw sa mga Dolomites nga naligo sa rosas nga pula sa mineral ug sa asul sa langit.

The Recognition

About the A' Design Award nga Pilak

Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Cedea - Dolomites' Luxury Mineral Water Bildo Binotelyang Mineral Nga Tubig usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Dimensions & Packaging: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Tags: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Production Technology: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Design Challenge: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Research: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Inspiration: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Project Duration: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Operation Flow: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Patents: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Team Members: Nick Pitscheider
Sharon Hassan
Image Credits: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).