Huanghongying Pakete sa Tsa by Wei Dai and Kun Luo

Huanghongying Pakete sa Tsa by Wei Dai and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2020

Huanghongying Pakete sa Tsa

by Wei Dai and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award nga Bronse Winner in Pakete Category

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Verified Award Winner
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Colors

The Design

About Huanghongying Pakete sa Tsa

Ang Huanghongying usa ka disenyo sa pakete alang sa tsa nga gitanom sa kabukiran sa Guizhou. Ang gawas nga kahon hinimo gikan sa gaan nga karton, nga sayon dad-on, ipadala, ug ma-recycle. Ang tsa gibahin ngadto sa gagmay nga bulag nga mga sudlanan, aron ang matag bahin makuha nga walay epekto sa uban. Ang mga kinamot nga guhit nagtabon sa ibabaw sa kahon ug nagpakita sa klima sa bukid sa tsa, ang lokal nga natural nga ekolohiya, ug ang mga pamaagi sa pagtanom nga gigamit sa tanaman sa tsa. Ang mapuslanong datos gilista sa kilid sa mga guhit. Ang disenyo nagtugot sa mga konsumidor nga makita ang gigikanan ug kalidad sa tsa.

The Recognition

About the A' Design Award nga Bronse

Huanghongying Pakete sa Tsa usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Huanghongying Pakete sa Tsa mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Huanghongying Pakete sa Tsa nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensions & Packaging: Width345mm x Depth 165mm x Height 85mm
Tags: tea ,packaging, beverage, illustration, Graphics, Environmental
Production Technology: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Design Challenge: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Research: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiration: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Project Duration: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Team Members: Designer:Wei Dai
Creative Director:Kun Luo
Image Credits: Designer Wei DAI,Huanghongying,2017