MAU Vegas 2019 Ang Panghitabo by Shreya Gulati

MAU Vegas 2019 Ang Panghitabo by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Puthaw in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

PuthawPag-anunsiyo· 2020

MAU Vegas 2019 Ang Panghitabo

by Shreya Gulati

Client: Houndstooth

A' Design Award nga Puthaw Winner in Pag-anunsiyo Category

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Verified Award Winner

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Colors

The Design

About MAU Vegas 2019 Ang Panghitabo

Gi-unlock ang Mga Apps sa Smart o MAU Vegas ang nanguna nga panghitabo sa mobile apps sa kalibutan. Nakadani kini sa labing kadaghan nga mga tatak gikan sa Silicon Valley lakip ang Spotify, Tinder, Lyft, Bumble ug MailChimp aron hatagan ang pila. Gihatagan ang Houndstooth og gimbuhaton sa pag-konsepto, pagdisenyo ug pagpahamtang sa panan-aw sa tibuuk nga talan-awon sa panghitabo ug presensya sa digital alang sa tuig 2019. Samtang ang kalihokan nga misulay pagduso sa mga utlanan sa wanang sa tech, sila nagdisenyo usa ka sistema nga mahimong magrepresentar pinaagi sa mga biswal ug pag-imbento sa mamiminaw ngadto sa kasinatian sa tanan.

The Recognition

About the A' Design Award nga Puthaw

MAU Vegas 2019 Ang Panghitabo usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang MAU Vegas 2019 Ang Panghitabo mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. MAU Vegas 2019 Ang Panghitabo gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap