Open Packaging Sleeves by Koen van Rijen

Open Packaging Sleeves by Koen van Rijen is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2020

Open Packaging Sleeves

by Koen van Rijen

Client: Roy Soetekouw

A' Design Award nga Puthaw Winner in Pakete Category

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Colors

The Design

About Open Packaging Sleeves

This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

The Recognition

About the A' Design Award nga Puthaw

Open Packaging Sleeves usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Open Packaging Sleeves mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Open Packaging Sleeves gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves.

The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers.

The client personally stamped each box during the presentation which makes every box a unique one.

The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
Dimensions & Packaging: Width 220mm
Depth 55mm
Height 310mm
Tags: sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
Production Technology: Each set of sleeves is handmade and the numbers are screen printed.
Design Challenge: The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
Research: Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
Inspiration: The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres.

The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic.

Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.
Project Duration: The project lasted a year and started in april 2006
Operation Flow: The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
Patents: Copyrights belong to Koen van Rijen, 2019
Team Members: Koen van Rijen
Image Credits: Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019