Mi Sports Bluetooth Headset Mini Pakete sa Headset by Xiaomi

Mi Sports Bluetooth Headset Mini Pakete sa Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Puthaw in Disenyo sa Pakete Competition Category.

PuthawPakete· 2020

Mi Sports Bluetooth Headset Mini Pakete sa Headset

by Xiaomi

Client: Xiaomi

A' Design Award nga Puthaw Winner in Pakete Category

14,642

Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Pakete sa Headset

Ang Mi Sports Bluetooth Headset Mini kay pakete nga gimugna para sa usa ka sports Bluetooth headset. Ang atubangan sa pakete nagpakita lamang sa mga earpiece ug sa controller, samtang ang cable magpabiling tago. Usa ka PET tray sa sulod ang nagpahimutang sa headset, ug usa ka papel nga tabon ang naghimo sa gawas nga panit. Kon tan-awon gikan sa layo, ang duha ka earpiece daw mga mata ug ang controller daw baba. Ang gidugang nga mga kolor ug giimprinta nga mga detalye naghimo sa matag pakete nga usa ka emoji nga nawong nga adunay lain-laing ekspresyon. Ang tuyo sa disenyo mao ang pagdani sa mga batan-ong mamalitay uban ang gamay nga gasto sa produksiyon.

The Recognition

About the A' Design Award nga Puthaw

Mi Sports Bluetooth Headset Mini Pakete sa Headset usa ka mananaog sa A' Design Award nga Puthaw, usa ka dungganon nga pag-ila nga gihatag sa maayong mga disenyo nga nakatagbo sa propesyonal ug industriyal nga mga gikinahanglan nga gipaabot gikan sa maayo ang pagkadisenyo nga mga paglalang. Ang mga mananaog sa Puthaw nagpakita og dakong kahanas, taas nga espesyalisasyon, eksperto nga pagsabot, ug mamugnaon nga abilidad sa ilang mga tiglalang. Gilauman nga ang Mi Sports Bluetooth Headset Mini Pakete sa Headset mahimong gipabilhan, gihangaan, ug gihigugma nga paglalang nga praktikal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Puthaw naghiusa sa labing maayong mga praktis sa industriya ug adunay hanas nga teknikal nga mga kinaiya nga nalambigit sa kahibalo ug talento. Mi Sports Bluetooth Headset Mini Pakete sa Headset gitahod tungod sa pagkamaabtik niini ug gidisenyo aron maghatag og mga pagpaayo sa kalidad sa kinabuhi nga makatabang sa paghimo sa kalibutan nga mas maayong dapit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge