Feira do Alvarinho Ang Kampanya Sa Advertising by Fabio Alves

Feira do Alvarinho Ang Kampanya Sa Advertising by Fabio Alves is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pag-anunsiyo, Pagpamaligya ug Komunikasyon Competition Category.

PilakPag-anunsiyo· 2020

Feira do Alvarinho Ang Kampanya Sa Advertising

by Fabio Alves

Client: MarkaBranka

A' Design Award nga Pilak Winner in Pag-anunsiyo Category

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Colors

The Design

About Feira do Alvarinho Ang Kampanya Sa Advertising

Ang Feira do Alvarinho usa ka tinuig nga partido nga bino nga mahitabo sa Moncao, sa Portugal. Aron mapahibalo ang hitabo, kini gibuhat usa ka karaan ug tinuud nga gingharian. Sa kaugalingon nga ngalan ug sibilisasyon, The Kingdom of Alvarinho, nga gilaraw tungod kay ang Moncao nailhan nga duyan sa Alvarinho nga alak, giinspirar sa tinuud nga kasaysayan, mga lugar, iconic nga mga tawo ug mga alamat sa Moncao. Ang labing dakong hagit sa kini nga proyekto mao ang pagdala sa tinuud nga istorya sa teritoryo ngadto sa laraw sa karakter.

The Recognition

About the A' Design Award nga Pilak

Feira do Alvarinho Ang Kampanya Sa Advertising usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Feira do Alvarinho Ang Kampanya Sa Advertising mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Feira do Alvarinho Ang Kampanya Sa Advertising usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Dimensions & Packaging: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Tags: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Research: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Project Duration: From February to July 2019, in Moncao, Portugal.
Operation Flow: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Team Members: Fabio Alves
Marcio da Rocha
Rafael Pereira
Image Credits: MarkaBranka, 2019