Bulawan Pakete · 2020

Nudus Ang Snack Food

by Angela Spindler

A' Design Award nga Bulawan 2020 in Pakete
CLIENT: Depot Creative
Estimated Number of Design Views: 41,759
Verification code 0E45AE30EB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Nudus Ang Snack Food

Ang packaging alang sa start-up nga kompanya nagpakita niining himsog nga prutas ug utanon nga chips nga hubo nga pagkamaayo nga pilosopiya ug makalingaw nga humor. Ang ilang punto sa kalainan mao nga kini gihimo gikan sa mga hiwa sa prutas ug utanon, gipauga sa hangin, nga walay bisan unsa nga gidugang - busa ang & # 039 ;hubo-hubo & # 039; konsepto. Bisan kung ang itom usa ka maisugon ug dili kinaandan nga kapilian alang sa himsog nga merkado sa meryenda, gipili kini sa ahensya aron ipakita ang kalagsik sa produkto ug hatagan kini dugang nga singgit sa estante. Gikuha sa litrato ang produkto sa wala pa ug pagkahuman sa pagpauga sa hangin nga nag-ilustrar nga ang prutas sama ka maayo sa katuyoan sa kinaiyahan.

About the A' Design Award nga Bulawan

Nudus Ang Snack Food usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang Nudus Ang Snack Food mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Nudus Ang Snack Food nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.

Press Kit

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Image Credits: Photography: Andy Lewis