World Cyber Games 2019 Xi'an Piyesta sa Esports by Kenneth Nienhuser is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bulawan in Disenyo sa Okasyon ug Panghitabo Competition Category.
BulawanOkasyon· 2020
World Cyber Games 2019 Xi'an Piyesta sa Esports
Client: Eidetic Marketing
A' Design Award nga Bulawan Winner in Okasyon Category
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- Verified Award Winner
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The Design
About World Cyber Games 2019 Xi'an Piyesta sa Esports
Ang World Cyber Games 2019 Xi'an usa ka piyesta sa esports nga gipahigayon sulod sa upat ka adlaw sa usa ka exhibition center sa Xi'an, China. Ang maong kalihokan milangkob og 30,000 ka kwadrado metros ug nagtigom og 504 ka mga atleta gikan sa 33 ka mga nasod. Ang disenyo gibase sa porma nga cube sa logo sa kalihokan. Ang mga punto, kilid ug nawong sa cube gigamit sa entablado, sa mga karatula ug sa mga merchandise. Usa ka cube nga nagbalanse sa usa ka kilid gitukod isip usa ka LED nga monumento sa sentral nga plasa. Ang mga agianan, entablado ug mga pasilidad giplano aron mogiya sa dagan sa mga bisita. Ang programa naglakip og torneyo, seremonya sa pag-abli, piyesta sa musika ug kalihokan sa cosplay.
The Recognition
About the A' Design Award nga Bulawan
World Cyber Games 2019 Xi'an Piyesta sa Esports usa ka mananaog sa A' Design Award nga Bulawan, usa ka hilabihan ka prestihiyoso nga pag-ila nga gihatag sa unang-klase, katingalahan, ug bantogan nga mga disenyo. Ang mga mananaog sa Bulawan labihan ka bag-o, daghan og panan-aw, ug nagsidlak nga mga paglalang nga nagpakita sa henyo, kinaadman, ug kahanas sa ilang mga tigdesinyo. Gilauman nga ang World Cyber Games 2019 Xi'an Piyesta sa Esports mahimong labing gidayeg, nagtakda og uso, ug monumental nga imbento nga naghatag og bili nga wala pa makita. Kini nga disenyo nga nakadaog og A' Design Award nga Bulawan usa ka makapahingangha ug gitahod nga proyekto nga labihan ka mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. World Cyber Games 2019 Xi'an Piyesta sa Esports nagmugna og kusog nga mga pagbati sa kaibog, nagpukaw og kahinam, nagdasig sa pagkamamugnaon, ug nagbihag kanato.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
- Dimensions & Packaging
- Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm - Tags
- game, eSports, WCG, World cyber games, festival
- Production Technology
- In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
- Design Challenge
- The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
- Research
- To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
- Inspiration
- WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
- Project Duration
- January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
- Operation Flow
- The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
- Team Members
- Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung
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