Wilsons Pungpong sa Pagkaon sa Iro by Gary Lawson

Wilsons Pungpong sa Pagkaon sa Iro by Gary Lawson is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2020

Wilsons Pungpong sa Pagkaon sa Iro

by Gary Lawson

Client: Lawson Design

A' Design Award nga Bronse Winner in Pakete Category

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Colors

The Design

About Wilsons Pungpong sa Pagkaon sa Iro

Ang Wilsons usa ka disenyo sa pungpong alang sa cold pressed nga pagkaon sa iro. Ang han-ay naglangkob sa tulo ka produkto, ang matag usa gitanyag sa 2.5 kg ug 10 kg nga mga sako. Mga ilustrasyon sa mga talan-awon sa British Isles ang naglibot sa matag sako, ug ang matag produkto adunay kaugalingong ngalan ug kolor nga palette. Ang mga sako gi-imprinta sa CMYK pinaagi sa flexography gamit ang tubig-basi nga mga tinta ibabaw sa usa ka flood coat nga puti nga tinta, dayon gitapos sa usa ka klaro nga protektibo nga barnis. Ang gaan nga foil nga mga sako nga adunay masirad-an pag-usab nga zip closure ang mipuli sa bug-at nga mga sako nga papel, nagpabilin nga presko ang pagkaon sa mas taas nga panahon ug nagtabang sa pagpakunhod sa basura.

The Recognition

About the A' Design Award nga Bronse

Wilsons Pungpong sa Pagkaon sa Iro usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang Wilsons Pungpong sa Pagkaon sa Iro mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. Wilsons Pungpong sa Pagkaon sa Iro nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimensions & Packaging: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Tags: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Production Technology: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Design Challenge: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Research: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspiration: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Project Duration: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Operation Flow: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Image Credits: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson