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Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique by SpActrum

Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.


PilakInteryor· 2021

Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique

by SpActrum

Client: SpActrum

A' Design Award nga Pilak Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique

HCH usa ka fashion boutique nga nahimutang sa usa ka modernong shopping mall. Ang disenyo nakuha gikan sa simetrikong hawan nga adunay mga haligi, nga nagpahinumdom sa plano sa usa ka klasikong basilica. Busa ang sulod nagbalhin gikan sa komersyal nga kinaiya ngadto sa usa ka sagradong kinaiya. Ang layout gibase usab sa karaang Griyego nga mga templo ug sa mga prinsipyo sa visual axis sa Acropolis. Tulo ka pink nga taytayan ang giayos aron magtutok sa usag usa ug maggiya sa mga bisita latas sa lawom nga espasyo. Ang mga mannequin mahimong isulod sa mga lungag sa ibabaw sa taytayan aron maporma ang usa ka runway. Gigamit ang glassfibre reinforced concrete, terrazzo ug asero.

The Recognition

About the A' Design Award nga Pilak

Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Hch Primary Function: Disenyo sa Sulod sa Fashion Boutique usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging
700 sqm
Tags
Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology
GRC, Terrazzo, Steel,
Design Challenge
The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration
The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration
Design: 2017-2018
Construction Completed: 2019
Team Members
Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits
Hanqi LI, Zefeng ZHANG

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