Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.

PilakInteryor· 2020

Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod

by Jeffrey Zee

Client: JFR Studio

A' Design Award nga Pilak Winner in Interyor Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod

Ang Youngor Fashion Concept Store usa ka disenyo sa sulod nga pang-retail nga naglangkob og 5000 ka metro kwadrado. Ang orihinal nga bilding maoy tunga sa espera nga adunay salamin nga atubangan. Ang sulod hingpit nga gitangtang ug usa ka pormag-payong nga sentro nga tubo ang gitukod sa tunga. Ang random nga mga lungag sa ibabaw sa payong nagtugot sa natural nga kahayag nga makasulod ug naghimo og humok nga epekto sa kahayag ug landong. Ang sentro nga tubo naghupot og elevator ug nagkonektar sa mga andana. Ang lapad nga mga ang-ang sa entrada nag-alagad alang sa pagpakita sa produkto ug alang sa paglingkod. Gigamit ang metal nga mesh, hinabol nga kawayan ug terrazzo.

The Recognition

About the A' Design Award nga Pilak

Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Youngor Fashion Concept Store Primary Function: Retail Interior Design nga Disenyo sa Sulod usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.