DouChaSai Pakete sa Tsa by 7654321 Studio

DouChaSai Pakete sa Tsa by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bronse in Disenyo sa Pakete Competition Category.

BronsePakete· 2020

DouChaSai Pakete sa Tsa

by 7654321 Studio

Client: 7654321 Studio

A' Design Award nga Bronse Winner in Pakete Category

12,077

Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Pakete sa Tsa

Ang DouChaSai usa ka disenyo sa pakete nga gimugna alang sa usa ka tsa nga gipasidunggan sa usa ka lumad nga kompetisyon sa tsa nga gipahigayon sa Wuyi Mountain kaniadtong 2018. Ang kahon adunay sukod nga 160 pinaagi 40 pinaagi 245 milimetro ug hinimo gikan sa espesyal nga papel, natapos pinaagi sa screen spot color printing, bronzing, ug transfer metal stickers. Ang Chinese calligraphy nagtabon sa ibabaw nga bahin, nagsunod sa kahulugan ug istruktura sa mga pulong alang sa kompetisyon sa tsa. Ang mga linya baga ug giguhit nga adunay tensyon, mao nga ang sinulat mahimo usab basahon ingon usa ka painting. Sa sulod sa kahon adunay gamayng kahon sa tsa ug usa ka sertipiko sa koleksyon.

The Recognition

About the A' Design Award nga Bronse

DouChaSai Pakete sa Tsa usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang DouChaSai Pakete sa Tsa mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. DouChaSai Pakete sa Tsa nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方