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Holiday Gift Set Primary Function: Pakete sa Gift Set by Salvita Bingelyte

Holiday Gift Set Primary Function: Pakete sa Gift Set by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Pakete Competition Category.


PilakPakete· 2020

Holiday Gift Set Primary Function: Pakete sa Gift Set

by Salvita Bingelyte

Client: Salvita Design

A' Design Award nga Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #99230

Colors

The Design

About Holiday Gift Set Primary Function: Pakete sa Gift Set

Ang Holiday Gift Set usa ka disenyo sa pakete alang sa koleksyon sa makonsumo nga mga regalo sa piyesta. Ang set naglakip sa 80 g nga chocolate bar, 40 g nga pakete sa herbal tea, 200 g nga garapon sa natural nga dugos ug 140 g nga kandila nga adunay humot sa cinnamon. Ang mga ilustrasyon gidasig ni Zemyna, ang diyosa sa yuta sa Lithuania, nga gipakita dinhi ingon nga modernong pigura nga nagsul-ob og sneakers ug headphones. Ang taas nga puti nga buhok sa diyosa nagpahinumdom sa niyebe ug pamilyar nga mga hulagway sa piyesta. Ang malumo nga natural nga palette sa kolor nagpakita sa mga sangkap. Gigamit ang offset, flexography ug digital printing.

The Recognition

About the A' Design Award nga Pilak

Holiday Gift Set Primary Function: Pakete sa Gift Set usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Holiday Gift Set Primary Function: Pakete sa Gift Set mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Holiday Gift Set Primary Function: Pakete sa Gift Set usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging
Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags
Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology
Offset, flexography and digital printing.
Design Challenge
It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research
Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration
Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration
Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow
This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits
Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)

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