HanKkeut Primary Function: Identidad sa Brand by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Grapiks, Ilustrasyon ug Biswal nga Komunikasyon Competition Category.

PilakGrapiko· 2020

HanKkeut Primary Function: Identidad sa Brand

by Jaehun Kim

Client: Visang

A' Design Award nga Pilak Winner in Grapiko Category

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Verified Award Winner

Verify Award Status for #99386

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About HanKkeut Primary Function: Identidad sa Brand

Ang HanKkeut usa ka identidad sa brand alang sa serye sa mga textbook sa grade school nga gimugna pinaagi sa kolaborasyon tali sa mga estudyante ug mga magtutudlo. Ang tumong sa brand mao ang all-in-one nga koneksyon sa pagkat-on. Ang graphic sa cover naggamit ug konektadong stroke nga naggikan sa hulagway sa identidad sa brand aron ipahayag ang pagbati sa pagsaka. Ang samang stroke gipadapat sa tanang libro sa HanKkeut aron makahimo ug konsistente nga visual nga bahin. Mabungahon nga mga kolor, embossed nga texture ug holographic nga sticker ang gigamit sa mga cover. Ang lain-laing lebel sa edad gipalahi pinaagi sa lain-laing kolor sa cover.

The Recognition

About the A' Design Award nga Pilak

HanKkeut Primary Function: Identidad sa Brand usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang HanKkeut Primary Function: Identidad sa Brand mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. HanKkeut Primary Function: Identidad sa Brand usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimensions & Packaging: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tags: Learning Method, Brand Identity, all in one, connect, ascension
Production Technology: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Design Challenge: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Research: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiration: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Project Duration: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Operation Flow: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Team Members: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Image Credits: Visang Creative Design Lab, 2019