Mixed Reality Primary Function: Holographic nga Instalasyon by Aleksandr Volkov

Mixed Reality Primary Function: Holographic nga Instalasyon by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Pilak in Disenyo sa Okasyon ug Panghitabo Competition Category.

PilakOkasyon· 2020

Mixed Reality Primary Function: Holographic nga Instalasyon

by Aleksandr Volkov

Client: Economiton

A' Design Award nga Pilak Winner in Okasyon Category

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Colors

The Design

About Mixed Reality Primary Function: Holographic nga Instalasyon

Ang Mixed Reality usa ka interactive nga holographic nga instalasyon nga gimugna alang sa usa ka exhibition stand mahitungod sa estratehiya sa enerhiya sa siyudad sa Moscow. Ang instalasyon gibase sa prinsipyo sa Pepper's Ghost, nga gipalapdan pinaagi sa dugang nga mga layer. Usa ka LED backdrop wall, tulo ka floor projector ug ceiling mounted nga LED lighting nagtinabangay uban sa holographic foil, mga salamin ug tingog. Ang animated nga suga ug anino naghatag sa mga gi-project nga butang ug lig-on nga pagbati sa presensya. Ang mga bisita mopili ug usa ka topiko sa touch screen ug motan-aw sa mga pigura ug graph nga motungha ug mahanaw sa hangin.

The Recognition

About the A' Design Award nga Pilak

Mixed Reality Primary Function: Holographic nga Instalasyon usa ka mananaog sa A' Design Award nga Pilak, usa ka talagsaon kaayo nga prestihiyoso nga pag-ila nga gihatag sa labing taas nga lebel, matahom, ug makadani nga mga disenyo. Ang mga mananaog sa Pilak labihan ka hayag ug mamugnaon nga mga buhat nga nagpakita sa bantogan nga kahanas, talento, ug kamatngon sa ilang mga tigdesinyo. Gilauman nga ang Mixed Reality Primary Function: Holographic nga Instalasyon mahimong talagsaon nga buhat nga ipasigarbo, dako ang pagkapropesyonal ug lawom ang kabag-ohan. Kini nga disenyo nga nakadaog og A' Design Award nga Pilak usa ka labihan ka mamatikdan, gihangaan nga imbento nga mapuslanon ug nagpalapad sa mga utlanan sa arte, siyensya, disenyo, ug teknolohiya. Mixed Reality Primary Function: Holographic nga Instalasyon usa ka paglalang nga giinggit sa daghan, nga nagpukaw og mga tinguha, nagdala og positibo nga mga pagbati, ug nagsiga sa katingala ug paghangyo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.