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The Mix Land Tindahan sa Streetwear by Yuan Lijun

The Mix Land Tindahan sa Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award nga Bronse in Disenyo sa Espasyong Interyor ug Eksibisyon Competition Category.


BronseInteryor· 2020

The Mix Land Tindahan sa Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award nga Bronse Winner in Interyor Category

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Verified Award Winner

Verify Award Status for #99894

Colors

The Design

About The Mix Land Tindahan sa Streetwear

Ang Mix Land usa ka tindahan sa streetwear sa Hangzhou, China. Ang konsepto sa disenyo nagsugod gikan sa hulagway sa usa ka laboratoryo ug gigamit ang kultura sa dalan ngadto sa interior nga pagpasundayag. Tulo ka dinamikong art installations, nga gitawag og energy extraction, condensation, ug decomposition table, nagsagol sa tunog, panan-aw, ug paghikap aron makahimo og interaktibo nga kasinatian. Ang taas ug saturado nga neon blue, mabulokon nga mga bintana ug pultahan, ug digital nga mga screen naghimo sa panguna nga bisual nga mga aksento. Ang mga display installations mahimong ma-rearrange sulod sa bukas nga wanang, mao nga ang tindahan makaangkon sa komersyal ug eksperyensyal nga mga panginahanglan.

The Recognition

About the A' Design Award nga Bronse

The Mix Land Tindahan sa Streetwear usa ka mananaog sa A' Design Award nga Bronse, usa ka labihan ka prestihiyoso nga pag-ila nga gihatag sa talagsaon nga mga disenyo nga gipaila sa pagkamamugnaon, kaabtik, ug kamatngon. Ang mga mananaog sa Bronse mga hanas kaayo ug makapahibulong nga mamugnaon nga mga artipakto nga nagpamatuod sa dakong kasinatian, imahinasyon, ug kaabtik sa ilang mga tigdesinyo. Gilauman nga ang The Mix Land Tindahan sa Streetwear mahimong gipabilhan, gihangaan, ug gihigugma nga butang nga talagsaon ang pagkapropesyonal ug bag-o. Kini nga disenyo nga nakadaog og A' Design Award nga Bronse naglakip sa labing maayong mga praktis sa arte, siyensya, disenyo, ug teknolohiya ug maayo kaayo tungod sa pagtagad niini sa mga detalye. The Mix Land Tindahan sa Streetwear nagtagbaw sa mga panginahanglan sa matahom nga paagi, nag-igo sa mga tinguha, nagbihag sa mga pagbati, ug nagdani sa pagkamausisaon.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags
street culture,art installations,interactive experience,retail,interior design
Production Technology
Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge
From the perspective of street culture to consider traditional design
Research
It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration
Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration
The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow
The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members
Designer: Yuan Lijun
Image Credits
Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019

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