South Branch Sign Cuncezzione d'Internu di Ristorante by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award di Bronzu in Disignu d'Interiori Competition Category.
BronzuInteriori· 2020
South Branch Sign Cuncezzione d'Internu di Ristorante
by Tiao Ouyang
Client: Oytt Design
A' Design Award di Bronzu Winner in Interiori Category
- 8,243
- Verified Award Winner
- Verify Award Status for #100068
The Design
About South Branch Sign Cuncezzione d'Internu di Ristorante
South Branch Sign hè a cuncezzione d'internu di una catena di ristoranti in stile hongkonghese situata in Changzhou. U prughjettu cupre un totale di 500 metri quadrati. Materiali è culori diversi definiscenu i spazii funziunali, cusì chì e partizioni fisiche sò ridutte è a dispusizione si lege attraversu divisioni invisibili. U terrazzo, u legnu, u cuoghju è u specchju creanu una tessitura spaziale ricca è varia. Linee fluide corrini per i muri è u sufittu, è l'illuminazione incastrata mette in valore i dettagli fini. U risultatu hè un spaziu calmu è tràsparente, cù una tessitura simplice è un caratteru raziunale è mudernu.
The Recognition
About the A' Design Award di Bronzu
South Branch Sign Cuncezzione d'Internu di Ristorante hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì South Branch Sign Cuncezzione d'Internu di Ristorante sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. South Branch Sign Cuncezzione d'Internu di Ristorante suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
- Dimensions & Packaging
- The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
- Tags
- Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
- Production Technology
- The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
- Design Challenge
- Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
- Research
- The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
- Inspiration
- This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
- Project Duration
- The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
- Operation Flow
- With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
- Patents
- Copyrights belong to Tiao Ouyang, 2019.
- Team Members
- Tiao Ouyang
Danfeng Zhou
Yang Li - Image Credits
- Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
