Ferru Grafica · 2020
Ai Academy Identità di Marca
- A' Design Award di Ferru 2020 in Grafica
- CLIENT: Ai Academy
- Estimated Number of Design Views: 11,175
- Verification code 6FE4D75B4B · Verify this award
Colors
About Ai Academy Identità di Marca
Ai Academy hè una identità di marca creata per una sucietà chì travaglia in l'intelligenza artificiale. U logotipu si basa nantu à caratteri monospaziati, cumunimenti utilizati in l'ambienti di prugrammazione. I sfondi traducenu a natura multidisciplinaria di l'intelligenza artificiale in imagine astratte, senza riferimentu direttu à a tecnulugia. Sò state pruduttu cù tecniche sperimentale di mistura di culori, aduprendu pitture à basa d'acqua, dopu fotugrafate è post-pruduttate. U cuntrastu trà u logotipu è i sfondi mantene u logu chjaramente visibile. I culori vivi aiutanu à u ricunniscimentu in i materiali per avvenimenti è media suciale.
About the A' Design Award di Ferru
Ai Academy Identità di Marca hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Ai Academy Identità di Marca sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Ai Academy Identità di Marca hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Press Kit
- Unique Properties
- The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
- Dimensions & Packaging
- The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
- Tags
- AI, Artificial Intelligence, New Economy, Smart Working, artwork,
- Production Technology
- for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
- Design Challenge
- The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
- Research
- The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
- Inspiration
- The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
- Project Duration
- The project started in November 2018 in Milan and finished in April 2019 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
