2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu da Alexander Chin

U designu 2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu da Alexander Chin hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Oru in a Categuria di Cumpetizione Disignu di Imballaghju.

OruImballaghju· 2020

2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu

da Alexander Chin

Cliente: Seasons Playing Cards

Vincitore di u premiu A' Design Award d'Oru in a Categuria Imballaghju

41,871

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #101023

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

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U Cuncepimentu

À propositu di 2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu

U Mazzu di u National Card Collection Day 2019 hè un imballaggio interattivu per e carte da ghjocu. U disegnu s'ispira à i palazzi di u Maroccu, cù incisioni in intagliu chì imitanu a petra scolpita è i mutivi geomettrichi. Una sfida stampata nantu à u latu invita l'utilizatore à apre u purtone. Alzendu l'arcu attraversu una pista in forma di buchjone di chjave si palesa a prima tappa. Un specchiu bidirezziunale persunalizatu cù un'opacità di 30 per centu piatta una sala chì appare quandu si face lume à l'internu. Una rivelazione finale mostra un curridore illuminatu chì si ripete. E carte sò rivestute cù un effettu di piastrelle lucide in rilievu.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì 2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. 2019 National Card Collection Day Deck Imballaggio per Carte da Ghjocu crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

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Pruprietà Uniche: The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
Dimensioni è Imballaghju: Width 68mm x Depth 22mm x Height 90mm
Etichette: Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
Tecnulugia di Pruduzzione: Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
Sfida di Designu: The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
Ricerca: The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
Ispirazione: Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
Durata di u Prugettu: Designed in Morocco April 2019
Launched in Chicago, USA October 2019
Flussu Operativu: STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
Brevetti: .
Membri di a Squadra: Creative Director: Alexander Chin
Illustration & Design: Alexander Chin
Crediti d'Imagine: Photography: Bryan Aellen