Problue Annual Posters Manifestu by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Fotografia Competition Category.
ArgentuFotografia· 2020
Problue Annual Posters Manifestu
Client: JBBC Branding Consultancy
A' Design Award d'Argentu Winner in Fotografia Category
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- Verified Award Winner
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The Design
About Problue Annual Posters Manifestu
Problue Annual Posters hè una seria di manifesti stampati creati per una marca di sub. Ogni manifestu mostra un mudellu chì porta à tempu abiti eleganti da cità è una muta da sub, cusì a transizione trà a vita di ogni ghjornu è a sub hè resa visibile. U grisgiu turchinu hè applicatu à u signore per l'eleganza, è u rossu hè applicatu à a donna. E pinne mimetiche fàcenu riferimentu à u muvimentu di a vita urbana. I cuntrasti sò disposti apposta, cum'è veloce è fermu, l'abitu di ogni ghjornu è a muta da sub, lisciu è tagliente. Ogni manifestu misura 420 per 594 millimetri.
The Recognition
About the A' Design Award d'Argentu
Problue Annual Posters Manifestu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Problue Annual Posters Manifestu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Problue Annual Posters Manifestu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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