KitKat Chocolatory U Disignu D'interni Cummerciale da Justin Vinet - Model/ctzn

U designu KitKat Chocolatory U Disignu D'interni Cummerciale da Justin Vinet - Model/ctzn hè un vincitore altamente stimatu di u prestigiosu premiu 2020 A' Design Award d'Oru in a Categuria di Cumpetizione Disignu d'Interiori.

OruInteriori· 2020

KitKat Chocolatory U Disignu D'interni Cummerciale

da Justin Vinet - Model/ctzn

Cliente: Unique Store Fixtures

Vincitore di u premiu A' Design Award d'Oru in a Categuria Interiori

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Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #101411

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di KitKat Chocolatory U Disignu D'interni Cummerciale

Rappresenta u cuncettu è a marca generale in modu innovativu attraversu u disignu di a tenda, apposta per u mercatu canadianu è a clientela di Yorkdale. Aduprendu l'esperienza di un pop up precedente è e situazioni internaziunali per innovà è ripensà tutta l'esperienza. Crea un magazinu ultra-funziunale, chì puderia travaglià bè per un trafficu assai altu, un spaziu intricatu.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

KitKat Chocolatory U Disignu D'interni Cummerciale hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì KitKat Chocolatory U Disignu D'interni Cummerciale sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. KitKat Chocolatory U Disignu D'interni Cummerciale crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Etichette: pop-up, interactive, branding, experience, flagship,
Tecnulugia di Pruduzzione: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Sfida di Designu: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Ricerca: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Ispirazione: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Durata di u Prugettu: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Flussu Operativu: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Brevetti: Copyrights belong to Nestle, 1911
Membri di a Squadra: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Crediti d'Imagine: Photographer: One Method, 2019