Ferru Grafica · 2020
Debes Intervenir Funzione Primaria: Manifestu di Sicurezza
- A' Design Award di Ferru 2020 in Grafica
- CLIENT: tApp
- Estimated Number of Design Views: 8,862
- Verification code 0728F6A763 · Verify this award
Colors
About Debes Intervenir Funzione Primaria: Manifestu di Sicurezza
Testu di u Libru: Debes Intervenir hè una campagna di manifesti di sicurezza in u locu di travagliu creata per un stabilimentu industriale. I manifesti mostranu l'usu currettu è scurrettu di l'utensili è di l'installazioni. Ogni scena si cuncentreghja nant'à u mumentu ghjustu nanzu chì accada un incidente. Un stile fumettu hè adupratu per custruisce un ligame amichevule è chjaru cù i travagliadori. Un personagiu illustratu guida u persunale à traversu ogni missaghju. L'opera hè stata disignata cù strumenti d'illustrazione vettoriale per mantene una linea organica è libera, dopu culurita è cumposta cù un software di ritoccu d'imagine. Ogni manifestu hè stampatu nant'à stirene è misura 900 per 600 millimetri.
About the A' Design Award di Ferru
Debes Intervenir Funzione Primaria: Manifestu di Sicurezza hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Debes Intervenir Funzione Primaria: Manifestu di Sicurezza sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Debes Intervenir Funzione Primaria: Manifestu di Sicurezza hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.
Press Kit
- Unique Properties
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Dimensions & Packaging
- Styrene 900 mm X 600 mm. Depth. 50
- Tags
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Production Technology
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Design Challenge
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Research
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Inspiration
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Project Duration
- The project started in September 2016 and finished in November 2016 in CDMX.
- Operation Flow
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Patents
- None, everything was created form scratch.
- Image Credits
- None, everything was created form scratch.
