Yuyuan Road Baijiu Imballaghju di Liquore by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Imballaghju di Liquore by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2020

Yuyuan Road Baijiu Imballaghju di Liquore

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Imballaghju di Liquore

U Yuyuan Road Baijiu hè un disignu d'imballaghju per un liquore cinese pruduttu in a cità di Maotai, provincia di Guizhou. U disignu hè ispiratu da Yuyuan Road, una strada storica di Shanghai, è da l'edifiziu principale di quella strada. U logo mostra un elementu di u Paramount, un edifiziu emblematicu è simbulu culturale di Shanghai. A scatula esterna hè fatta di plastica ricicalata, a buttiglia hè in ceramica cù pittura spray d'oru, è u coperchju hè in plastica. A scatula misura 100 per 100 per 290 millimetri. L'imballaghju hà per scopu di trasmette a cultura di Shanghai à i cunsumatori.

The Recognition

About the A' Design Award di Bronzu

Yuyuan Road Baijiu Imballaghju di Liquore hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Yuyuan Road Baijiu Imballaghju di Liquore sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Yuyuan Road Baijiu Imballaghju di Liquore suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019